Most of us start the New Year with great intentions and make this the time to resolve to lose weight. Inevitably, many of us will fall off the wagon before reaching our goals! If that’s you then you’ve come to the right place.
Did you know that the average diet lasts 5.5 weeks but the post-Christmas diet is abandoned after just three weeks? It appears comfort eating, post–Xmas depression, boredom and being wrapped up in those bulky winter clothes all contribute. Sound familiar? Well we at The Laughing Cow® know (from experience!) just how difficult diets can be and we wanted to find out why this is so we commissioned a Diet Survey into the habits, attitudes and aspirations of dieters.
Encouragingly our survey* revealed that we are increasingly taking a more sensible and holistic approach to our eating patterns with many of us rejecting the notion of ‘dieting’ in favour of a more balanced ‘healthy eating’ approach however the survey confirmed that its not all plain sailing… 32% say that dieting makes them grumpy or unhappy and 42% of us finish a diet only to pile the pounds straight back on again! Half of us will cave due to lack of will power while a quarter of us will give up because the diet isn’t working. So why is it so difficult?
We believe that the secret to successful dieting is all in the mind. It’s about feeling good about yourself and making small manageable changes such as finding a sport or physical activity you enjoy, adapting your favourite or most indulgent treat e.g. Tiramisu to make it better for you, or using lower fat alternatives of your favourite foods. That’s why we created The Laughing Cow® Extra Light.
So you’re thinking about binning the slim – don’t give up – here’s a little helping hand:
On this site, you’ll find a wealth of information, support and motivation to help you achieve your weight loss goals. As well as the results of our Diet Survey we’ve teamed up with respected nutritionists and registered dieticians, Sian Porter and Azmina Govindji, to provide you with useful dieting tips, tasty recipes, tips from real life dieters, plus a handy downloadable free podcast to motivate and inspire you with practical advice for successful dieting.
* The Laughing Cow® Extra Light Dieting Survey omnibus was conducted by Ipsos MORI from 1-7 December 2006, 1,446 people were polled.
Online fieldwork was conducted 5—18th December 2006, with 1,036 people surveyed.



